The mission of PhAD Media Strategy is to enhance a spokesperson’s natural talent and increase their confidence to offer public information through a

comprehensive curriculum of strategies and exercises designed to navigate pre - , during and post-medial and in-person audience engagements. 

A seminar with PhAD Media Strategy will ensure spokespersons:

  • Balance on the tightrope of identifying and crafting effective messages.

  • Showcase center-ring talent of effective delivery.

  • Swing gracefully on the trapeze of presenting different content.

  • Parade the majesty of your knowledge and research of your information.

  • Juggle the varying interests and perspectives of your listeners.

  • Tame the lion of crisis communication.

  • Rein the horses of event planning and co-ordination.

  • Survive fire-eating reporters or audience members.

  • Avoid the distractions of clowns with their own agendas.

Past Performance:

  • US Embassy, San Jose Communications Training for Local Staff November 17-18, 2021 Contract #s: 19CS8022P0118 

  • National Foreign Affairs Training Center Public Diplomacy:  PY 139, PY 138 Press and Media Affairs Tradecraft for PD Info Officers

Contract/BPA #s: SFSIAQ-16-A-4009, SFSIAQ-11-A-4007, SFSIAQ-05-A-1061

  • National Foreign Affairs Training Center Public Diplomacy:  PY 142 Advocacy Through the Media Contract/BPA #: SFSIAQ-16-A-4009

  • National Foreign Affairs Training Center Orientation Division:  PG 101 A-100 Training/Public Speaking/Speech Writing Skills

Contract/BPA #s: SFSIAQ-16-A-4012, SFSIAQ-11-A-4005, SFSIAQ-05-A-1061

  • National Foreign Affairs Training Center LMS/EDD: PT 120 Senior Executive Media Training/ Ambassadorial Seminar Contract #: SFSIAQ-14-A-3033

  • National Foreign Affairs Training Center LMS/EDD:  PT 102 Senior Executive Media Training/Media Training Delivery for DCMs & Principal Officers

Contract #: SFSIAQ-14-A-3033

  • United Nations Foundation (Washington, DC) Executive Media Training March 10-12 & 30-31, 2015 Contract #: PR-15-39585-1

  • U.S. AbilityOne Commission (Blind & Disabled) Media/Communications Engagement Training September 29-30, 2015 Contract/Act #:  JP15P0037

  •  Chicago Council on Global Affairs Public Speaking Training & Executive Media Training June 8-10, 2015 & March 18-22, 2016

Differentiators:

  • Customized seminars individualized to the needs of your specific agency or company.

  • Training experience with government, corporate, academic and entertainment organizations.

  • Speech and ghost-writing experience.

  • Member of multiple in-house and independent media and public relations teams.

  • Experience with advertising, branding and award campaigns.

  • Masters’ work in feminist/post-modern deconstructionalism to better identify diverse perspectives.

  • Retain Department of State Contractor Security Badge C FAC 937505 

SAM UEI: KL2THDNXXK79 Legacy DUNS: 118227132 CAGE: 96A00 NAICS: 611430, 611699, 541840