The mission of PhAD Media Strategy is to enhance a spokesperson’s natural talent and increase their confidence to offer public information through a comprehensive curriculum of strategies and exercises designed to navigate pre - , during and post-medial and in-person audience engagements.

A seminar with PhAD Media Strategy will ensure spokespersons:

  • Balance on the tightrope of identifying and crafting effective messages.

  • Showcase center-ring talent of effective delivery.

  • Swing gracefully on the trapeze of presenting different content.

  • Parade the majesty of your knowledge and research of your information.

  • Juggle the varying interests and perspectives of your listeners.

  • Tame the lion of crisis communication.

  • Rein the horses of event planning and co-ordination.

  • Survive fire-eating reporters or audience members.

  • Avoid the distractions of clowns with their own agendas.

Some of the questions that Philip will answer in your specifically tailored training include:

What’s the story?           Determining public worth?            Format of presentation?

Who’s the (best) audience?      Media involvement?

Writing for Yourself vs. Writing for Another?          Crafting the message?

Successful writing strategies?  Done writing?           Read-throughs?

Copy editing?                 Finding the best voice?       Practice audiences?

Coaching others?            Getting in the Zone?            Departure and Arrival?

Pre-Game?                       The Spotlight?                      Back to Being You?